Microblogging site Twitter announced that it is rolling out a slew of new features as part of its premium subscription-based service Twitter Blue, which is currently available for users in Canada and Australia. Launched under the ‘Labs’ banner, the feature will allow premium users early access to features currently being tested by the social media platform before they are rolled out to a wider audience.
“Labs is our way of sharing some of the newest features we’re building so you’ll have it before anyone else,” Twitter revealed through a post on its platform.
What is Labs?
Labs is our way of sharing some of the newest features we’re building so you’ll have it before everyone else. We’ll update you as we build, so check back often!
— Twitter Blue (@TwitterBlue) October 27, 2021
Labs subscribers will now have the option to upload from their desktop videos that are up to 10-minutes long. Moreover, iOS users will have the choice to swipe to pin their favourite conversations to the top of their direct message inbox.
“Labs also provides an opportunity for other internal product teams to submit features, get early quantitative and qualitative data, and then later release to a wider audience,” Twitter clarified in a statement, adding that the features offered to Twitter Blue users via Labs will change as the platform develops new features and scraps those that do not generate favourable feedback.
Labs is currently operational for iOS users only in Canada and Australia as part of its Twitter Blue subscription which costs $3.49 CAD or $4.49 AUD respectively. Twitter plans to add more countries to its operations soon, also revealing that Twitter Blue will be made available for Android and web users in near future.
The Blue subscription currently gives Twitter users access to premium features including tools to categorise bookmarks, an “Undo Tweet” option and a reader mode option.