Netflix is diving deep into the gaming world, with over 80 games in the pipeline and plans to launch a new title every month starting now.
In their recent earnings call on July 18, co-CEO and president Gregory K. Peters discussed Netflix’s gaming strategy and shared some exciting updates. Peters mentioned, “We’ve been working on our gaming initiative for almost three years, and we’re pleased with our progress. We set high targets for engagement growth, and not only have we met them, but we’ve often surpassed them. In 2023, we tripled our engagement, and we’re on track for strong growth in 2024, with even more ambitious goals for 2025 and 2026.”
Netflix has already introduced “over 100 games” on its mobile app. However, Peters admitted that gaming engagement is “still quite small” compared to their other streaming services.
The new wave of games will be called “interactive narrative games,” branded as Netflix Stories, and will draw from popular Netflix series like Emily in Paris. Peters elaborated, “We’ve learned what works and what doesn’t. We’re refining our approach to focus on successful strategies, particularly connecting our members with games based on beloved Netflix IPs. These interactive narrative games are easier to build, and we host them in a special section called Netflix Stories.”
Co-CEO and director Theodore A. Sarandos joined the conversation, highlighting the potential of gaming to engage superfans. “It’s exciting to give superfans a way to stay connected between seasons,” Sarandos said. “Games can introduce new characters and storylines that might even appear in future seasons or movie sequels.”
Netflix’s current game library is available on the mobile app for all subscribers, without ads, in-app purchases, or extra fees.
