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The NBA continues to leverage artificial intelligence (AI) to enhance various aspects of its operations, including generating real-time highlights, assisting referees in making calls, and translating play-by-play into multiple languages. At the annual All-Star tech summit, the league introduced NB-AI, a new technology aimed at personalizing the live game viewing experience. Commissioner Adam Silver demonstrated examples of NB-AI in action, showcasing its potential to revolutionize how fans engage with NBA games.
One notable feature of NB-AI is its ability to transform NBA game clips into immersive experiences reminiscent of a Spider-Man movie. Silver emphasized the significant impact AI is poised to have, likening the excitement around AI to the early days of the internet. The league’s collaboration with AI represents a forward-looking approach to embracing technological advancements and enhancing fan engagement.
Meanwhile, on the court, excitement builds for the dunk contest, with G League’s Mac McClung aiming to become only the sixth player in history to win back-to-back dunk contest championships. McClung, along with other participants like Boston’s Jaylen Brown and Miami’s Jaime Jaquez Jr., is gearing up for what promises to be a thrilling competition.
Off the court, celebrities showcased their skills in the Celebrity Game, with Micah Parsons of the Dallas Cowboys leading Team Shannon to victory over Team Stephen A. The Rising Stars event featured emerging talents like Chet Holmgren and Scoot Henderson, providing fans with a glimpse of the future of basketball.
As the NBA continues to embrace AI and innovate both on and off the court, fans can expect even more immersive and personalized experiences in the years to come. The convergence of sports and technology promises to redefine the fan experience and shape the future of basketball.
