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In a significant leap forward for the avocado industry, Mission Produce, Inc. is unveiling its revolutionary ripening innovation, Mission Control, at the prestigious Fruit Logistica Berlin event. This cutting-edge technology promises to redefine the ripening process for avocados in the UK market, setting a new standard for precision, quality consistency, and consumer satisfaction.
Paul Frowde, the dynamic managing director of Mission Produce UK and Europe, expressed his enthusiasm for Mission Control, stating, “We are proud to lead the way with Mission Control, offering unrivaled control over the ripening environment.” Developed in collaboration with Cross Refrigeration, a renowned manufacturer of temperature controls, Mission Control represents a culmination of years of research and development aimed at addressing the unique challenges of avocado ripening.
At the heart of Mission Control’s success is its ability to achieve unparalleled precision in atmosphere-controlled ripening, resulting in a remarkable 38 percent improvement in quality consistency compared to conventional ripening systems. This level of control has never been seen before in the industry, marking a transformative shift in how avocados are ripened and delivered to consumers.
Adam Shaw, the visionary technical director of Mission Produce UK, underscored the transformative impact of Mission Control, noting,:- This represents a significant milestone in the evolution of avocado ripening technology. By harnessing the power of Mission Control, we can ensure that every avocado reaches its optimal ripeness, guaranteeing superior taste and texture for consumers.
Extensive commercial trials have validated the effectiveness of Mission Control, particularly in ripening avocados with varying conditions or those traditionally considered more challenging to ripen, such as early-season fruit. These trials have demonstrated Mission Control’s ability to deliver consistent results across different seasons, reinforcing its reputation as a game-changer in the industry.
To support the rollout of Mission Control, Mission Produce UK is investing in the expansion of its ripening capacity at its state-of-the-art distribution center in Dartford, UK. The new ripening rooms, equipped with Mission Control technology, will serve as a testament to the company’s commitment to innovation and excellence.
Furthermore, Mission Produce UK is poised to introduce mangos to its product portfolio, leveraging Mission Control’s advanced ripening capabilities to ensure unparalleled quality and freshness. This expansion reflects Mission Produce’s unwavering dedication to meeting the evolving needs of consumers and driving growth in the UK market.
As Mission Control takes center stage at Fruit Logistica Berlin, it heralds a new era of precision and excellence in avocado ripening. With its unmatched capabilities and commitment to quality, Mission Produce is poised to reshape the avocado industry and delight consumers with perfectly ripened avocados, every time.
