New Delhi: India’s plan to regulate “non-personal” data has jolted U.S. tech giants Amazon, Facebook, and Google, and a group representing them is preparing to push back against the proposals, according to sources and a letter seen by Reuters.

A government-appointed panel in July recommended setting up a regulator for information that is anonymized or devoid of personal details but critical for companies to build their businesses.

The panel proposed a mechanism for firms to share data with other entities – even competitors – saying this would spur the digital ecosystem. The report, if adopted by the government, will form the basis of a new law to regulate such data.

But the U.S.-India Business Council (USIBC), part of the U.S. Chamber of Commerce, calls imposed data sharing “anathema” to promoting competition and says this undermines investments made by companies to process and collect such information, according to a draft letter for the Indian government.