Bharti Airtel has announced a global-first partnership with Adobe that allows its entire customer base of over 360 million users in India to access Adobe Express Premium for free for one year. The AI-powered design platform, which normally costs around Rs 4,000 per year, is being offered at no additional charge to eligible Airtel users.
Who is eligible for the free Adobe Express Premium offer?
The offer is available to all Airtel customers, including those using mobile, Wi-Fi and DTH services. There is no requirement to upgrade plans or make any payment to access the benefit.
How to get Adobe Express Premium for free
Airtel customers can access the free subscription through the Airtel Thanks App.
Users simply need to log in to the app, locate the Adobe Express Premium offer, and activate it. Importantly, no credit card or payment details are required to claim the benefit.
Once activated, users get one full year of Adobe Express Premium access, subject to applicable terms and conditions.
What does Adobe Express Premium offer?
Adobe Express Premium is an AI-powered content creation platform designed for quick and easy design. It allows users to create social media posts, posters, short videos, invitations, presentations and marketing material using professional templates.
Key features include AI background removal, image generation tools, video editing features, premium stock assets, more than 30,000 fonts, and 100GB of cloud storage. The app supports English, Hindi, Tamil and Bengali, with templates tailored for Indian festivals, weddings and small businesses.
Who benefits most from this partnership?
According to Bharti Airtel, the initiative is aimed at students, content creators, professionals and small businesses who want access to high-quality creative tools without prior design experience. The collaboration is also expected to support India’s growing creator economy by reducing the cost of professional design software.
The free Adobe Express Premium access will remain valid for one year from activation, after which standard subscription terms may apply.
