Epic Games and Apple have been engaged in a long-running dispute, primarily over Apple’s App Store fees, resulting in Fortnite being unavailable on Apple devices. However, Epic Games has announced that Fortnite will return to iOS, but not through the App Store. Instead, it will be available via AltStore, a third-party app marketplace launched in April.
Availability in the EU
Initially, this method will only be available to residents of the European Union (EU). EU regulatory pressure recently forced Apple to allow sideloading and third-party app stores, making this possible. Apple has yet to permit such stores in other regions.
New Chapter in the Battle
This move signifies a new phase in the Apple versus Epic saga. Although there is no fixed launch date for Fortnite on AltStore, it is expected to happen before the end of 2024.
Epic’s Distribution Strategy
Epic plans to distribute Fortnite on other mobile app stores that offer favorable terms to developers. It also intends to end partnerships with stores that act as “rent collectors,” citing the removal of Fortnite from the Samsung Galaxy Store due to Samsung’s “anticompetitive decision to block side-loading by default.”
Epic Games Store Expansion
Epic still aims to introduce its Epic Games Store to iOS devices in the EU. The Epic Games Store charges developers 12% for payments it processes, with no charge for third-party payments. In contrast, Apple’s App Store fees in the EU vary based on developer size, app popularity, and distribution method.
Legal Battles
Despite Apple mostly prevailing in recent legal developments, Epic continues to seek alternative ways to distribute its apps to iOS users without relying on Apple’s App Store. The use of AltStore could be a breakthrough in this ongoing conflict.
Epic Games’ decision to distribute Fortnite via AltStore for EU residents highlights a significant shift in its strategy against Apple’s App Store fees. This development could pave the way for more third-party app stores and sideloading options, potentially reshaping the app distribution landscape on iOS devices.
