WWDC 2023: Apple's highly anticipated mixed reality headset unveiled | Business Upturn

WWDC 2023: Apple’s highly anticipated mixed reality headset unveiled

‘Reality Pro’ headset showcased at Worldwide Developers Conference (WDC)

At the highly anticipated Worldwide Developers Conference (WWDC) tonight, Apple CEO Tim Cook is set to unveil the company’s revolutionary mixed reality headset. Known as the ‘Reality Pro’ headset, it enters the market shortly after Meta’s announcement of the Quest 3 by Mark Zuckerberg, which is priced at $500. Apple enthusiasts eagerly await information on the cost, availability, and specifications of this highly anticipated device.

According to a recent report by Bloomberg, the ‘Reality Pro’ headset will come with a price tag of $3,000 (₹2.47 lakh). Unlike many of Apple’s other products, it is believed that this AR/VR headset will have a slimmer profit margin. Initially, Apple plans to launch the device exclusively in the United States, with a target of selling 900,000 units in the first year.

While there is no information on the device’s availability in other countries, including India, it is expected to take a few months before it becomes globally available for purchase. Apple has reportedly discussed various release dates, ranging from after the launch of the iPhone 15 to December 2023 or early 2024. The report also reveals that Apple has trademarked several names for the headset, including Reality Pro, Reality One, and XR Pro. Additionally, the operating system powering the device will be called xrOS.

Features & Specifications

According to media reports, the ‘Reality Pro’ headset will feature a sleek design reminiscent of ski goggles, made from a combination of glass, carbon fiber, and aluminum. The device will have a curved front with an external screen to display the user’s facial expressions and eyes. Its primary applications will include communication, video consumption, gaming, wellness, and productivity.

Bloomberg states that the virtual reality capabilities of the headset will be powered by a pair of bright 4K screens integrated into the device. Augmented reality features will be enabled through video pass-through mode. Users will have access to a Digital Crown, similar to the one found on the Apple Watch, allowing them to seamlessly switch between augmented reality and virtual reality experiences.

With Apple’s entry into mixed reality, excitement is building as the company is expected to bring a new level of immersion and interactivity to users across various industries. With its cutting-edge technology and innovative design, the ‘Reality Pro’ headset promises to offer users a unique combination of virtual and augmented reality experiences.

Stay tuned for Tim Cook’s announcement at WWDC 2023, where further details about the ‘Reality Pro’ headset’s features, functionalities, and launch specifics are expected to be revealed.