Apple’s “Awe Dropping” event is happening today, September 9, 2025, at 10:00 AM PT (10:30 PM IST), where the iPhone 17 series, along with new Apple Watches, AirPods, and more, will be unveiled. If you’re eager to catch the live stream, here’s a simple guide on where and how to watch the event.
When and Where Is the iPhone 17 Launch Event?
The event will take place at Apple Park’s Steve Jobs Theater in Cupertino, California. For those unable to attend in person, Apple is streaming the event live across multiple platforms, making it easy for fans worldwide to tune in.
Event Timing:
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Pacific Time (PT): 10:00 AM
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Eastern Time (ET): 1:00 PM
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Indian Standard Time (IST): 10:30 PM
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British Summer Time (BST): 6:00 PM
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Gulf Standard Time (GST): 9:00 PM
Where to Watch the iPhone 17 Launch Event Live
Apple has made it simple to stream the event on various platforms, ensuring accessibility on nearly any device. Here are the best ways to watch:
1. Apple’s Official Website
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Platform: Apple.com
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How to Watch: Visit the Apple Events page on your browser (Safari, Chrome, Firefox, etc.). The live stream will be available directly on the website.
2. Apple TV App
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Platform: Available on iPhone, iPad, Mac, Apple TV, and select smart TVs.
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How to Watch: Open the Apple TV app, search for “Apple Event,” and select the September 9, 2025, event titled “Awe Dropping.”
3. Apple’s YouTube Channel
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Platform: YouTube (Apple’s official channel)
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How to Watch: Search for “Apple Event — Sept. 9” on YouTube or visit the channel directly. Apple has a live stream placeholder with a “Notify Me” option to remind you before the event starts.
What to Expect at the iPhone 17 Launch Event
The “Awe Dropping” event is expected to showcase:
iPhone 17 Series: Four models, including iPhone 17, iPhone 17 Air (replacing the Plus model), iPhone 17 Pro, and iPhone 17 Pro Max, featuring iOS 26’s Liquid Glass design, upgraded A19 chips, and new camera systems.
Apple Watch: Updates to the Apple Watch Series 11, Watch Ultra 3, and possibly a Watch SE 3, with features like blood pressure monitoring and satellite connectivity.
AirPods Pro 3: Improved audio, noise cancellation, and a possible live translation feature.
Other Announcements: Potential reveals of AirTag 2, a refreshed Apple TV 4K, or a new HomePod.