Microsoft is rolling out a major update to Bing Search, introducing AI-powered features. This update is similar to Google’s ‘Search Generative Experience’ launched earlier this year. However, Bing’s new AI feature is only available to a select group of users right now.
The updated Bing Search will display an AI-generated answer at the top of the search results page. Microsoft says these answers come from large and small language models (LLMs and SLMs) that have analyzed millions of sources. For example, if you search for “What is a spaghetti western?”, you’ll receive a detailed AI-generated explanation about this film subgenre, including its history, origins, and notable examples, along with links for more information.
This new AI-enhanced Bing combines traditional search results with the advanced capabilities of these models. The AI is designed to understand your search query, review relevant information, and create a custom response that meets your needs. The sources used for the AI answer will be listed below the response to ensure transparency. Traditional search results will still be available in a sidebar on the right for those who prefer the old way of searching.
However, there are concerns about accuracy. Google faced similar issues with its AI search results, which led to inaccuracies and had to be scaled back. Microsoft is aware of potential challenges related to AI’s impact on website traffic and readership. They claim that their new search feature will keep website engagement levels similar to traditional search results and include clickable links in the AI responses to support the web ecosystem.
The new Bing Generative Search is being introduced gradually as Microsoft collects user feedback to refine the feature. Users can provide feedback by using the thumbs up or thumbs down icons on the AI-generated results or through the Feedback icon at the bottom of the search page.
