On Thursday, Amazon announced that it has made India’s first celebrity voice feature on Alexa composing with the legendary Amitabh Bachchan, and the users in India can automate his voice to their Alexa settings in Echo devices for a preliminary price of Rs 149 for each year.
The users need to press the mic icon found on the Amazon shopping app (Android only) and say “Alexa, introduce me to Amitabh Bachchan” to start the feature and communicate with Bachchan’s voice by iterating the wake word ‘Amit ji’.
The company said that “The celebrity experience features content handpicked by Bachchan includes stories from his life, a selection of poems by his father, tongue twisters, motivational quotes, and more.”
“Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium and looking forward to hearing how they feel about this,” averred Bachchan.
Adding a feather to this unique and awesome content, customers can also switch onto the music of their choice, set alarms and receive weather updates in Bachchan’s special signature style.
“Creating the world’s first bi-lingual celebrity voice required us to invent & re-invent across almost every element of speech science – wake word, speech recognition, neural text-to-speech and more,” said Puneesh Kumar, Country Leader for Alexa, Amazon India.
Last year in September Amazon Alexa released a partnership contract with Bachchan to create an awesome voice experience for its Indian followers.