Mumbai, Apr 26: As businesses embrace metaverse across the globe, almost 70 per cent of business executives in India plan to integrate the metaverse into their organisational activities as per the report by PwC India titled, ‘Our Take — Embracing the Metaverse’.
Additionally, 63 per cent of companies that are actively engaged with the metaverse say they will fully embed the metaverse in their organisational activities within a year, a press release stated here on Wednesday.
Ashootosh Chand, partner – Digital & Emerging Technologies, PwC India, said, “The metaverse opportunity is enormous and we expect exponential growth because it is relevant across genders, geographies, and generations. Consumers are open to adopting new technologies and companies are investing heavily in the required infrastructure to leverage the metaverse. We can already see brands experimenting in the metaverse to delight their customers.”