COCO-COLA VS PEPSI
The long-time rival soft drink producers The Coca-Cola Company and PepsiCo have engaged mutually-targeted marketing campaigns for the direct competition between each company’s product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the intensity of these campaigns have led to them, and the competition in general, being known as the cola wars.
Who has been wining the war? 1950: Coke have 47% and Pepsi have 10% 1970: Coke have 35% and Pepsi have 29% 1990: Coke have 41% and Pepsi have 32% 2000:Coke have 44% Pepsi have31.4% other beverage Cadbury Schweppes 14.7% 2006:Coke have 43.1% Pepsi have 31.7% Cadbury Schweppes 14.5%.
NIKE VS REEBOK
In 1984, Nike was struggling. After growing fast for a decade, the sneaker company had hit a speed bump, reporting its first quarterly loss. That summer, Carl Lewis won four gold medals at the Los Angeles Summer Olympics while wearing a pair of Nike shoes, but even that stroke of good fortune failed to boost sales. Reebok’s dominance, based on its successful line of women’s jogging shoes, appeared secure.
Enter Michael Jordan, a promising rookie playing for the Chicago Bulls. Nike took a gamble and convinced Jordan to sign on, despite his admitted preference for Adidas sneakers. The first run of Air Jordans went on sale the next year, retailing for the eye-popping $65. Within two months, sales hit $70 million. These days, Air Jordans are still the basketball market leader, generating over $2 billion per year.
MCDONALD’S VS BURGER KING
The rivalry between McDonald’s and Burger King used to come down to one thing: the hamburger. Which company’s burger was cheaper? Better tasting? More convenient? During the ’50s and ’60s, the golden age of car culture and fast food, the burger chains’ menus told a story of moves and counter-moves in their pursuit of consumers’ loyalty.
First came McDonald’s 15-cent hamburger. Then came Burger King’s 37-cent Whopper, an attempt to compete on quality rather than price. Soon McDonald’s realized it needed a mammoth burger of its own, and introduced the Big Mac. More recently, as consumers’ tastes have shifted, the companies have been arguing over which restaurant’s chicken nuggets contain higher-quality meat.
COLGATE VS PEPSODENT
There is yet another war between Hindustan Unilever Limited (Pepsodent) and Colgate- Palmolive (Colgate), regarding a comparative advertisement by HUL, which shows two kids brushing their teeth with Pepsodent and Colgate, where both the toothpaste packs are clearly visible. The kids then take a cavity test, and the voiceover follows which says that, Pepsodent Germicheck is 130% better than Colgate, when it comes to germ attack.
In India, comparative advertising by means of using other’s products is known to be admissible, however while doing so, the advertiser should not in any way disparage the goods or services of the other. The law on disparagement has evolved in India through several judicial proceedings.
MERCEDES VS BMW
BMW and Mercedes are both epitomes of luxury vehicles and a best seller among top German brands. The engineering and finesse of both vehicles are supreme in many aspects and they are rivals since more than a century. If you can afford to keep both then you are indeed lucky. But what if you can’t and need to choose one of them? Which is better; it is almost like having a choice between Coke and Pepsi! You may compare and rate both vehicles and buy the one that suits your wallet and your needs.
For a long time there was no competitor who could match a BMW and then Mercedes arrived to set a new standard. If you were to test drive a BMW and then a Mercedes you would surely find differences. Both cars ride in a different way and the handling component is distinctive. BMW owners vouch for the fact that their cars are better in fuel economy with lesser emissions. Mercedes produces sedans, coupes, convertibles, wagons, SUV, hatchbacks, sports cars, trucks, buses, vans, saloons and smart cars. Mercedes has a larger lineup of vehicles compared to BMW.
