Arsenal manager Mikel Arteta has taken on an unexpected venture, stepping into a brand-new role that blends football expertise with global brand influence. The Spaniard has officially joined Under Armour as the company’s new Global Ambassador & Director of Performance, marking a significant partnership between one of football’s brightest managerial talents and a major sportswear giant.
The announcement came during a special launch event in London, where Arteta appeared alongside Under Armour Founder and CEO Kevin Plank. The collaboration aims to push the boundaries of football innovation, with Arteta set to play a key role in shaping the brand’s future in the sport.
According to Under Armour, Arteta will contribute to their mission of “disrupting football,” focusing on developing the next generation of athletes and acting as a key figure for the UA Next London programme. This initiative seeks to inspire and nurture emerging football talent, aligning perfectly with Arteta’s own values and coaching philosophy.
