Nazara Technologies Limited, through its wholly-owned subsidiary Absolute Sports Private Limited, has entered into a franchise agreement with PWR Indian League and Tour Private Limited to operate and manage a franchise in the upcoming Indian Pickleball League, representing the Mumbai territory.
Details of the agreement
Under the terms of the agreement, Absolute Sports has acquired an exclusive license to operate the Mumbai franchise, which includes rights to develop and maintain franchise-specific digital properties such as the official website and social media accounts.
The franchise will be required to pay an annual non-refundable fee of up to Rs 5 crore, subject to an 8% escalation per season for subsequent years.
Nazara clarified that this transaction does not constitute a related party transaction, as neither the company’s promoters nor any of its group companies have a financial interest in PWR Indian League and Tour Private Limited.
About the Indian Pickleball League
The Indian Pickleball League, backed by The Times Group, marks a new milestone for one of the fastest-growing global sports, now gaining traction in India across both recreational and competitive circuits.
The League aims to capitalize on India’s growing interest in emerging racquet sports, with participation from corporate-backed franchises and sports-tech investors.
Strategic significance for Nazara
This move allows Nazara Technologies to extend its sports media presence beyond digital publishing and fantasy sports into team ownership and experiential sporting formats. Through Absolute Sports, which also operates the sports content platform Sportskeeda, Nazara continues to diversify its sports ecosystem footprint — combining content, analytics, and live competition engagement.
About Nazara Technologies
Nazara Technologies Limited is a diversified gaming and sports media company with operations across India and international markets. Its key subsidiaries include Nodwin Gaming, Sportskeeda, Datawrkz, and OpenPlay Technologies, spanning segments such as esports, gamified learning, and ad-tech.
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