AS Roma have officially activated the €25 million buy clause to sign Donyell Malen on a permanent deal from Aston Villa, according to transfer expert Fabrizio Romano.

The Dutch forward is now set to continue his journey in the Italian capital after Roma decided to complete the agreement following their qualification for European competition. The clause reportedly became active once the club secured its European place for next season.

Malen joined Roma with expectations of adding pace, direct attacking play, and versatility to the frontline. The 26-year-old managed to impress the club’s management and coaching staff with his performances during the campaign, leading Roma to move quickly and secure his long-term future.

The decision also signals Roma’s intent ahead of next season as the club prepares to compete both domestically and in Europe. Securing Malen early in the window gives the Serie A side stability in attack and allows them to focus on other transfer priorities in the coming weeks.

For Aston Villa, the transfer brings clarity over the player’s future and provides an important financial boost through the agreed clause. Villa had signed Malen with high expectations, but Roma’s willingness to trigger the permanent option ensured there would be no lengthy negotiations between the two clubs.