Nothing backs RCB with bold post ahead of Guwahati clash
Smartphone brand Nothing drew attention on social media ahead of the IPL clash between Royal Challengers Bengaluru and Rajasthan Royals, stating it will change its X handle name to “ee sala cup namde” for 24 hours if RCB win. The move is aimed at engaging fans and adding to the excitement around today’s game, with supporters eager to see both the result and the possible name change.
Nothing is RCB’s title sponsor for the 2026 season, continuing its association from 2026 as part of a two-year partnership. The brand’s logo features prominently on match jerseys, digital platforms and stadium branding, underlining its growing presence in the Indian market through the IPL.
Big match to close Guwahati leg
The game, scheduled for 7:30 pm in Guwahati today, marks the final IPL fixture at the venue this season. Both teams arrive in strong form, having won their matches so far, setting up a close contest.
RCB come in as defending champions after winning their first title last year, ending a long wait. Rajasthan Royals, who won the inaugural IPL in 2008, are also in good rhythm and have matched RCB’s results early in the season.
With both sides level on momentum, the focus will be on execution in key phases. The conditions in Guwahati and the pressure of maintaining unbeaten runs add to the context.
Nothing’s social media post underlines the attention around the fixture, which carries weight not just in points but in form and early-season momentum.