Why YouWeCan Ventures is different from other celebrity funds
Most celebrity investors are exactly that: celebrities who invest. Yuvraj Singh has spent a decade trying to be something different. Through YouWeCan Ventures, launched in 2015, he has assembled a genuine multi-sector early-stage portfolio spanning healthcare, wellness, edtech, beauty, logistics, travel, and sportswear — with the kind of thematic discipline that would be credible on a venture firm’s pitch deck, not just a famous person’s Instagram.
The portfolio names that prove it
Healthians, the diagnostics company, lists YouWeCan Ventures as an investor. Earlier bets included EazyDiner, the dining reservation platform, and JetSetGo in private aviation. In 2020, ET reported that YouWeCan’s investment in Wellversed, a functional nutrition startup, valued the company at ₹100 crore — a significant early-stage cheque at a time when few Indian athletes were operating at that level of startup conviction.
From investor to co-founder: Twiddles
What makes Yuvraj’s off-field story fresher is Twiddles, the better-for-you snacking brand he co-founded rather than merely backed. As co-founder, he has skin in the operational game — product development, distribution, brand identity — not just a name on a cap table. Combined with YouWeCan’s investing activity, it gives him both a passive portfolio and an active consumer brand under the same strategic umbrella.
Why the themes make personal sense
The investment themes are remarkably coherent: health diagnostics, nutrition, food, dining, and wellness all cluster around aspiration, performance, and lifestyle improvement. That reflects a worldview shaped by Yuvraj’s own battle with cancer, which gave him an unusually personal lens on healthcare and recovery brands. In a country of celebrity investors, Yuvraj is the one who actually sounds like he belongs in the room.