The lifestyle brand that started it all
MS Dhoni has never been a man who announces himself. His business portfolio follows the same philosophy — quiet, wide, and more durable than most people realise. The most visible pillar is SEVEN, the footwear and lifestyle label he co-owns and that markets itself directly as “a brand by MS Dhoni.” Launched in 2016, SEVEN has built loyal retail presence across India — not explosive growth, but the kind of brand recognition that outlasts trend cycles.
Why owning a football club at 32 was a genius move
Dhoni became co-owner of Chennaiyin FC in the Indian Super League back in 2014 — one of the earliest and clearest examples of a top Indian cricketer taking actual equity in another sport, not just a naming deal. Over a decade later, that bet has appreciated significantly as ISL football has grown into a mainstream national competition. Alongside it sits Dhoni Entertainment, founded in 2019, which focuses on multi-language content and IP creation rather than merely lending Dhoni’s face to other studios.
Betting on the next generation of digital entertainment
The freshest chapters are unmistakably digital. In March 2026, ET reported that Dhoni invested in Kuku TV, an Indian micro-drama platform, while simultaneously becoming its brand ambassador — a structure that blends equity with long-term visibility. A month later, Moneycontrol reported his participation in LightFury’s $11 million raise, backing eCricket, a cricket gaming title with serious interactive sports ambitions.
The pattern behind every bet
That consistent mix shapes the public perception of Dhoni’s second innings: controlled, selective, and founder-friendly. Rather than chasing every category, he backs formats where trust, loyalty, and long shelf life matter. For a man who speaks so little about business, his portfolio says a great deal.