MUMBAI: The BCCI is in the middle of putting together a Request for Proposal (RFP) to be brought out next week as Indian cricket’s clothing rights deal with multinational apparel and sporting giant, Nike due to end this September.
The existing four-year deal between Nike and BCCI began in 2016 when the sports apparel giant renewed its already 10-year long association with Indian cricket yet again and offered Rs 88 lac per match along with a separate minimum guarantee of around Rs six crore per year for a total of approximate 220 matches over four years.
That aside, a 15% royalty and barter products worth around Rs 8-10 crore were part of the earlier rights deal.
However, given the recent volatile markets, further disturbed because of Covid-19, an already “worried” BCCI is busy structuring the RFP in a way that could see the base (reserve) price for logo rights scale down by almost 31%, if the Minimum Guarantee clause in the existing Nike deal is to be kept aside.
In a market not affected by Covid-19, BCCI could have pegged the base price at 88 lac, apropos of the Minimum Guarantee, or at least that is industry perspective that is floating around in general right now. Under the current scenario with an air of uncertainty, according to Times of India the new reserve price could be something along the lines of 61 lac with major changes being proposed to the RFP process.
Under this modified process, the RFP could be divided into 3 buckets.
1) The main logo sponsor with rights to sell replicas of the team India jersey.
2)Apparel partner with rights to sell fan merchandise.
3) Combination of bucket ‘a’ & bucket ‘b’
The BCCI’s new RFP is likely to offer the buying of rights for the next 3 years as this is the stipulated timeframe within which ICC’s Future Tours Programme runs out. The coming Tuesday is the date for the RFP to be brought out.
