The Board of Control for Cricket in India (BCCI) has been offered a proposition for a new media rights contract by mulling multiple broadcasters, as the enthusiasm for the 15th edition of the flagship competition grows. This measure is expected to boost the viewership of the gala T20 competition significantly.
The upcoming media rights bidding for the Indian Premier League (IPL) might include a collection of bundles to guarantee that multiple broadcasters are involved. In contrast to current practices, all pieces are unlikely to be bundled together and sold to a single party. As an insider with the Board of Control for Cricket in India (BCCI) puts it, “the more (parties), the more (money).”
“The next media rights tender for the IPL might feature a compendium of bundles that would facilitate the participation of numerous broadcasters,” Cricbuzz reports. That is, according to reports, a recommendation made to the BCCI. “We’ll have to wait for the ITT (Invitation To Tender) paperwork to see if it’s been implemented,” a top executive of a media sales firm quoted by Cricbuzz.
The origins of the concept may be traced back to the sale of English Premier League (EPL) rights, which were purchased by Sky Sports, BT Sport, Amazon Prime Video, and BBC Sport. All broadcasters, both television and internet, purchase a set number of matches to show exclusively, with the BBC releasing a daily highlights package, which is available only to BBC subscribers. Because of England’s severe anti-monopoly regulations, the EPL may be hesitant to partner with a single entity, but the IPL, which has no such limits, may go even farther.
