In today’s fast-paced digital world, news websites play a crucial role in keeping people informed and up-to-date. But have you ever wondered why news articles usually focus on one topic at a time, rather than combining multiple news pegs in a single article?
According to Bollywood PR guru Dale Bhagwagar, news websites prefer to keep their articles focused with headlines that justify the copy.
Bhagwagar, who has worked with top Bollywood celebrities like Hrithik Roshan, Shilpa Shetty and Priyanka Chopra, is known as the ‘Father of Bollywood PR’ for having ushered in structured entertainment public relations in India, by founding the nation’s first PR firm specializing in Bollywood celebrities in the 1990s when independent publicists were the norm.
He explains that a headline-centric approach to news articles helps readers quickly understand the article’s content and saves them time.
“News websites want to make it easy for readers to find the information they are looking for,” Bhagwagar says. “They don’t want to overwhelm readers with too many topics in one article. That’s why they prefer to keep the focus on one topic at a time.”
However, if you feel you have too many things to speak about in the same article, Bhagwagar suggests mentioning them all in the final end paragraph. This way, readers can still get a sense of the other topics covered in the article.
Bhagwagar’s advice can help aspiring writers and journalists to structure their articles effectively and make them more reader-friendly. In today’s world, where attention spans are short, keeping articles focused on one topic can make all the difference in keeping readers engaged.
By following this approach, writers can make their articles more accessible to a wider audience and help them stand out in a crowded digital space.
So if you want your news article to be successful, it’s essential to understand the preferences of top best news websites in India. By keeping the focus on one topic at a time, writers can deliver more effective and engaging content to their readers.