Toyota Hilux, the popular lifestyle pickup truck, is now available with enticing discounts of up to Rs 6 lakh at select Toyota dealerships across India. The discounted prices come as a pleasant surprise for potential buyers, considering the Hilux’s already premium positioning in the niche lifestyle pickup segment. With this move, Toyota aims to make the Hilux even more accessible to customers and boost its sales figures in the country.
The Toyota Hilux, which entered the Indian market in March 2022, has enjoyed moderate success, with approximately 1,300 units sold so far. However, in a bid to attract a wider customer base, Toyota has decided to sweeten the deal by offering significant discounts on the Hilux’s price tag, which ranges between Rs 30.40 lakh and Rs 37.90 lakh (ex-showroom).
At most Toyota outlets, the entry-level Hilux is now available with a minimum discount of Rs 6 lakh. However, certain dealerships are going a step further by providing discounts of up to Rs 8 lakh on higher variants, depending on their inventory levels. These impressive discounts bring the Hilux’s on-road price closer to the Isuzu V-Cross, its main competitor in the segment.
The Isuzu V-Cross 4WD MT, which starts at Rs 23.82 lakh, and the top-of-the-line 4WD AT Prestige variant, priced at Rs 27.36 lakh, are currently being offered with discounts of around Rs 2.5 lakh at most outlets. Consequently, the price gap between the premium Hilux 4WD AT and the Isuzu V-Cross Prestige has narrowed significantly, making the Hilux a more enticing option for potential buyers.
Both the Toyota Hilux and the Isuzu V-Cross come equipped with diesel engines as standard. The Hilux boasts a powerful 204hp, 2.8-litre diesel engine generating an impressive 500Nm of torque. In comparison, the V-Cross Prestige features a smaller 150hp, 350Nm, 1.9-litre diesel engine. Both trucks offer rugged off-road capabilities, a similar range of features, and comprehensive safety kits, with the Hilux taking the lead with seven airbags compared to the V-Cross’s six.
The discounted pricing not only bridges the price gap between the Hilux and V-Cross but also brings added value to the Hilux by offering a larger engine, more power and torque, and the prestigious Toyota badge. These factors, combined with the alluring discounts, make the Toyota Hilux an even more compelling choice for customers seeking a lifestyle pickup truck.
Toyota is confident that these substantial discounts will attract a broader customer base and boost sales figures for the Hilux in India. Interested buyers are encouraged to visit their nearest Toyota dealership to take advantage of these limited-time offers. With mouthwatering deals on the table, now is the ideal time for enthusiasts to fulfil their dreams of owning a Toyota Hilux, renowned for its performance, durability, and off-road prowess.
