Royal Enfield, a leader in the mid-size motorcycle segment, has announced a significant price reduction of up to Rs. 22,000 on its entire 350cc range. This move comes as a result of the recent GST rate reduction announced by the GST Council. The price adjustment aims to make the iconic 350cc motorcycles more accessible to enthusiasts across India. The revised pricing will be effective from September 22, 2025, allowing customers to benefit from the changes promptly. The 350cc segment is crucial to Royal Enfield’s market, serving as the backbone of the mid-size motorcycle category.
Impact of GST reforms
The recent GST reforms by the Government of India have influenced Royal Enfield to pass the full benefit of the rate reduction to consumers. B Govindarajan, Managing Director of Eicher Motors Ltd. and CEO of Royal Enfield, expressed optimism that this move will attract first-time buyers and broaden the community of Royal Enfield riders. The decision underscores the company’s commitment to offering an authentic motorcycling experience, blending heritage, performance, and reliability with affordability. The reforms are expected to further invigorate the two-wheeler industry in India, encouraging a new generation of motorcyclists to explore the joy of riding.
Commitment to motorcycling culture
Beyond manufacturing motorcycles, Royal Enfield has cultivated a culture that celebrates exploration and individuality. The 350cc range, known for its aspirational appeal, is set to become even more enticing with the price reduction. The company’s strategy reflects its dedication to inspiring motorcyclists who value authenticity and adventure. With the new pricing strategy, Royal Enfield continues to expand its influence and invite more enthusiasts into its community, ensuring the brand’s legacy of adventure and timeless design endures.
