JSW MG Motor India will enter the ‘accessible luxury’ market and expects to debut four new energy cars in the next two years under the ‘MG Select’ retail channel brand, as per company Chief Growth Officer, Gaurav Gupta.
In the first year, the company plans on opening exclusive experience centres in 12 Indian cities.
“With MG Select we will be bringing in four new products over the next two years to begin with,” Gupta told PTI. He further added, “We will be bringing in fresh, new platforms and products and these will be across the new energy vehicles (NEV) platform. So, it will have plug-in hybrids, hybrids and electric vehicles. The MG Select channel is for ‘premium entry’ of MG Motor India. It will bring in accessible luxury products for the new age customer of today.”
Currently, the entry-level luxury car market in India is dominated by cars like the Mercedes-Benz A Class, Audi Q3 and BMW 2 Series, with prices starting at about Rs 45 lakh.
