Hyundai Motor India Limited (HMIL) has announced the sale of 675,204 connected cars since the launch of its Bluelink technology in 2019, marking a significant milestone in the company’s digital transformation. The contribution of connected cars to HMIL’s retail sales has surged from 4.7% in 2019 to an impressive 25.7% in 2024, reflecting the growing demand for advanced tech features in vehicles.
Currently, 12 out of Hyundai’s 14 models in India are equipped with Bluelink, a platform that uses artificial intelligence and an embedded SIM card to connect vehicles to users’ mobile devices. Over the years, the number of connected features has expanded significantly, rising from 35 in 2019 to over 70 in 2024, offering customers a host of conveniences.
In a groundbreaking move, Hyundai introduced an In-car Payment platform with the CRETA Electric, enabling users to pay for EV charging directly through the car’s infotainment system. This feature works at nearly 1,500 charging stations across India, making EV charging more seamless. The system also helps drivers locate over 10,000 charging points nationwide.
Jae Wan Ryu, Function Head of Corporate Planning at HMIL, emphasized that Hyundai was the first automaker in India to integrate embedded connected car technology. He highlighted the rising demand for connected vehicles, driven by the increasing number of tech-savvy consumers in the country.
Bluelink services come with a complimentary three-year package, offering features such as remote vehicle start, climate control, vehicle tracking, and emergency assistance. Enhanced security includes vehicle immobilization in case of theft, geo-fencing alerts, and speed notifications.
Hyundai’s connected car journey began with the VENUE model and now includes popular vehicles like the i20, VERNA, CRETA, ALCAZAR, TUCSON, and the electric IONIQ 5. With plans to expand the Bluelink service further, Hyundai is solidifying its position in the rapidly evolving Indian automotive market, where connected and intelligent cars are becoming the new standard.
