Eicher Motors Limited announced an impressive 25% year-on-year growth in Royal Enfield sales for December 2024, with total sales reaching 79,466 units. The domestic market saw a 19% increase, while exports surged by 90%, reflecting robust demand across regions.
Details:
- Sales of motorcycles with engine capacities up to 350cc grew by 25% to 69,476 units.
- Models with engine capacities exceeding 350cc also recorded a 25% growth, reaching 9,990 units.
- Year-to-date figures indicate a 6% rise in total sales, with domestic sales increasing by 4% and exports by 35%.
Key Highlights:
- New Assembly Plant in Thailand: Royal Enfield inaugurated its first fully owned CKD assembly facility outside India in Bangkok, with a capacity of over 30,000 units annually.
- Expansion of Pre-Owned Business: The REOWN initiative now operates in 236 cities across India, facilitating the exchange and purchase of pre-owned motorcycles.
- Cultural Initiatives: The “Journeying Across the Himalayas” festival was hosted to celebrate Himalayan communities and culture.
About Royal Enfield: Royal Enfield, a division of Eicher Motors, continues to lead the mid-size motorcycle segment globally, driven by its commitment to innovation and community-building initiatives.
