Social media giant, Facebook today announced the appointment of Arun Srinivas as the director of global business group to lead the strategy and delivery of the India marketing solutions charter, focused on large advertisers and agencies.
Srinivas will lead the company’s strategic relationship and collaboration with leading brands and MNCs to push Facebook’s revenue growth in the country. He will also have to partner with the media houses. The company’s key business departments and business solutions teams will report to him.
Arun Srinivas has a 24 years of experience, he has previously held senior positions at companies at OLA (COO and CMO at OLA Mobility), Unilever, and Reebok. Srinivas initial profile was with Reebok and then moved to Unilever. where he spent more than 15 years. He is an alumnus of Indian Institute of Management (IIM), Kolkata.
Sandeep Bhushan, director and head of global marketing solutions, Facebook India said, “Large businesses and agencies play a crucial role in the country’s digital economy and are critical to driving ecosystem standards for media. Arun joins our team as director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country,”.
