The sudden passing of Anunay Sood, one of India’s most beloved travel influencers, has left fans heartbroken across the globe. While tributes pour in, many are also reflecting on the incredible legacy he built — from a corporate professional to one of the country’s highest-earning digital creators.
A Story of Passion Turned Profession
Born on February 6, 1993, in Uttarakhand, Anunay Sood grew up in Delhi and studied engineering before beginning his corporate journey. But his real calling lay elsewhere — behind the lens and on the road. In 2015, he co-founded Groundwork Solutions, a performance marketing agency in Dubai that handled global clients. The success of his company, along with his creative pursuits, became the foundation of his wealth.
By 2017, Anunay had expanded into digital storytelling, launching a YouTube channel that quickly went viral. Over time, his cinematic reels and travel vlogs built him an audience of over 1.4 million Instagram followers and 3.8 lakh YouTube subscribers, featuring in Forbes India’s Top 100 Digital Stars list for three consecutive years.
Breaking Down His Net Worth
As of 2025, Anunay Sood’s estimated net worth was between ₹7 crore and ₹10 crore (approximately $850,000–$1.2 million USD). His earnings came from a diverse portfolio of businesses and collaborations.
- Digital agency income: Multi-crore annual revenue from Groundwork Solutions.
- Brand collaborations: Worked with top names like Switzerland Tourism, OPPO, Visit Saudi, New Zealand Tourism Board, and Airtel.
- YouTube revenue: Between ₹50–80 lakhs annually from ad monetization and partnerships.
- Instagram sponsorships: Estimated ₹50 lakh+ per year from paid promotions and brand campaigns.
- Assets: Luxury cars like Mercedes-AMG, Ram 1500 TRX, a modified Thar, and premium watches, including Rolex models.
His Dubai residence, global travel collaborations, and multiple income streams reflected a well-balanced mix of entrepreneurship and influence.
What Set Him Apart
Anunay’s authenticity defined his success. Unlike many creators, he blended emotion with exploration — highlighting offbeat trails, lesser-known spots, and honest travel moments. His partner, Brinda Sharma, often featured in his journeys, adding a personal dimension that audiences loved.
Beyond luxury collaborations, he believed in making travel aspirational yet accessible. His content inspired countless young Indians to explore the world without fear or filters.
Legacy Beyond Numbers
While Anunay’s financial success tells part of his story, his true wealth lay in the inspiration he offered. His passion-driven journey showed that creativity and entrepreneurship could coexist.
His last Instagram post from Las Vegas, captioned “Still can’t believe I spent the weekend surrounded by legends and dream machines,” now stands as a poignant reminder of a life lived to the fullest.
Rest in peace, Anunay Sood — your journeys continue through the millions you inspired.
