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Amazon India’s Prime Day Sale witnessed greater participation in the wake of COVID-19

Amazon India witnessed greater participation of buyers and sellers from smaller cities and towns during its two-day ‘Prime Day’ sale event, keeping in line with the surge in online sales since the start of decade. The e-commerce giant said the Prime Day event this year saw more than twice as many customers signing up for its premium 'Prime' membership compared with 2019, with over 65% of new members from outside the top 10 metropolitan cities.

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