World Water Day: PM Modi to launch “Catch the Rain” Movement for water conservation

On the occasion of World Water Day, PM Modi will launch “Catch the Rain” campaign in virtual mode.

On Monday, 22 March, on the occasion of World Water Day, Prime Minister Narendra Modi will launch ‘Jal Shakti Abhiyan: Catch the Rain’ movement via video conference at around 12:30 PM IST. The theme of this campaign is “catch the rain, where it falls, when it falls”.

The campaign will be implemented in both rural as well as urban ares of the country from 22nd March 2021 to 30th November, 2021 – the pre-monsoon and monsoon period in the country. It will be launched as a Jan Andolan to take water conservation (rainwater harvesting) at grass-root level through people’s participation.


After the event, Gram Sabhas will be held in all Gram Panchayats of each district (except in the poll bound states) to take ‘Jal Shapath’ for water conservation.

Also, a Memorandum of Agreement (MoA) would be signed between the Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project, the first project of the National Perspective Plan for interlinking of rivers.

On Sunday, March 21, PM Modi himself tweeted about the same, “Tomorrow, on World Water Day, the ‘Catch the Rain’ Movement would be launched at 12:30 PM. This movement will take place across India based on the theme of ‘catch the rain, where it falls, when it falls.’ It will strengthen water conservation efforts happening in our country.”

“Tomorrow, on World Water Day, a historic MoA for the Ken Betwa Link Project would be signed. This is a futuristic project that will particularly help the people of Bundelkhand,” PM further tweeted.