Swiggy has launched a new standalone food delivery app called Toing, aimed at making ordering food more affordable for India’s budget-conscious crowd. Unlike Swiggy’s main platform, which caters to a wide spectrum of restaurants and cuisines, Toing is designed to specifically serve low-cost everyday meals.
What is Toing?
Toing is Swiggy’s new budget-focused food delivery app, offering meals largely in the ₹100–₹150 range. It functions as a separate platform from Swiggy’s main app, featuring eateries that can deliver filling meals at pocket-friendly prices.
Who is it for?
The app is targeted at college students, fresh graduates, and young professionals who want to order frequently but need to stick to a limited budget. By focusing on this segment, Swiggy hopes to attract users who value affordability without compromising on convenience.
Why Pune first?
While Swiggy usually tests its new services in Bengaluru, Toing has been rolled out first in Pune. The decision stems from Pune’s large student population and youthful workforce, making it an ideal market for affordable meal services. Reports suggest Toing will initially operate in 4–5 regions within Pune before scaling further.
How does it work?
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Toing functions like Swiggy’s ₹99 store, but with a broader selection and a standalone identity.
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The app is already live on the App Store and Play Store.
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It focuses on quick, everyday meals rather than premium or high-value orders.
By launching Toing, Swiggy aims to strengthen its hold on the budget food delivery segment, catering to a demographic that orders often but spends cautiously.
