Domino’s lovers are set to pay less as the Goods and Services Tax (GST) Council has announced that pizza bread will now be exempt from tax under the revised GST structure effective September 22, 2025. Previously taxed at 5%, pizza bread will move to the nil slab, reducing the overall cost of pizzas for consumers.
Relief for consumers and food chains
Along with pizza bread, several everyday food products have been made tax-free in the latest GST overhaul. Items such as ultra-high temperature (UHT) milk, paneer (chena), khakra, plain chapati and roti will now attract zero GST. This is expected to bring relief to households and also lower input costs for quick-service restaurant chains.
For Domino’s, operated in India by Jubilant FoodWorks, the exemption on pizza bread is a direct benefit that may translate into lower menu prices, offering a positive push to consumer demand.
Market reaction
Shares of Jubilant FoodWorks, the parent company of Domino’s, reacted positively to the announcement, rising over 3% to Rs 655.15 in Wednesday’s trade. The company has a market capitalization of Rs 42,528 crore, with its stock trading in a 52-week range of Rs 558.25 to Rs 796.75.
The GST exemption on pizza bread highlights how consumer-focused changes in taxation can directly impact both everyday spending and listed companies in the quick-service restaurant sector.
