No Ramps, India’s First Ever Virtual Fashion Show, ICW 2020

The ICW 2020 is the first ever digital fashion show of India. India Couture Week is hosting it’s first ever digital fashion show amid the COVID-19 pandemic. ICW 2020 by FDCI was organized from 18-23 September.

First-ever Digital edition of FDCI,ย INDIA COUTURE WEEK 2020,ย in association with Hindustan Times

FDCI has announced its first ever Digital edition of Indian Couture Week 2020 officially on it’s social media handles on Instagram, Facebook, Twitter and YouTube. FDCI declares “it is a digitally enhanced experience, the 13th edition of the India Couture Week 2020, in partnership with Hindustan Times, offers interactive virtual formats. Archana Aggarwal Timeless Jewelry is the jewelry partner.”

India Couture Week is hosting it’s first ever digital fashion show amid the COVID-19 pandemic. ICW 2020 by FDCI was organized from 18-23 September. The advancement in the digital transformation is going to be a aid for the savvy fashion designers.

The theme for this year is titled “Decoding Couture: Skilled crafts intermingle with the complexities of style to create grandeur.” The couture will be accenting 12 eminent designers including Amit Aggarwal, Anju Modi, Falguni Shane Peacock, Gaurav Gupta , Manish Malhotra, among many other.

ICW 2020 Scheduleย 

FDCIย  released the ICW 2020 schedule on Instagram. The is how it went:

September 18, Friday



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๐’๐“๐‘๐„๐€๐Œ๐ˆ๐๐† ๐‹๐ˆ๐•๐„ ๐๐Ž๐– โ€˜๐๐š๐ฆ๐ž ๐ˆ๐ฌ ๐‹๐จ๐ฏ๐žโ€™; Digital Show Love: love for self, all genders, all body shapes, all ethnicities and all sexualities. While casting for Name Is Love, we discovered brave stories of a young India. And are honored to represent their courage, their candor and their endearing vulnerability. ๐—š๐—ฎ๐˜‚๐—ฟ๐—ฎ๐˜ƒ ๐—š๐˜‚๐—ฝ๐˜๐—ฎ ๐—ช๐—ผ๐—บ๐—ฒ๐—ป๐˜€๐˜„๐—ฒ๐—ฎ๐—ฟ; 45 new looks โ€˜Flight, Form and Freedomโ€™ The Obsession With Infinity; Wearable Art Couture The indigenous techniques of sculpting is reinvented in the form of structured wings, graphic spiraling ruffles and architected waves. A cinema noir quality with forms having no definitive beginning or end, just an ongoing rhythm. Dramatic shimmers, sheer fabrics and statement sculptures. ๐—š๐—ฎ๐˜‚๐—ฟ๐—ฎ๐˜ƒ ๐—š๐˜‚๐—ฝ๐˜๐—ฎ ๐— ๐—ฒ๐—ป๐˜€๐˜„๐—ฒ๐—ฎ๐—ฟ; 20 new looks โ€˜A Pegasus In The Cloudsโ€™ The futuristic mindscape is made romantic and further refined with fantastical embroideries and mystical motifs. Bordeaux velvet suits, embroidered tuxes and futuristic Bandhgalas with signature sculpting techniques. ๐—š๐—ฎ๐˜‚๐—ฟ๐—ฎ๐˜ƒ ๐—š๐˜‚๐—ฝ๐˜๐—ฎ ๐—ข๐—ฐ๐—ฐ๐—ฎ๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐—™๐—ถ๐—ป๐—ฒ ๐—๐—ฒ๐˜„๐—ฒ๐—น๐—น๐—ฒ๐—ฟ๐˜† (@gauravguptaoccasionsjewellery), we have created an exquisite collection of 50 precious diamond jewellery pieces. Handmade and carefully crafted white and rose gold settings to attain the perfect balance of form Produced by Gaurav Gupta Films Show Direction: Gaurav Gupta (@ggpanther) Concept & Creative Direction: Sandeep Gill (@sandyg87) Film by: Indra Joshi (@indrajoshi) Assistant Videographer: Gimmy Kohli (@gimmie_k) Piano & Composition: Sahil Vasudeva (@sahil.vasudeva) Poetry & Recitation: Navkirat Sodhi (@thepoetresse) Hair & Makeup: Kajee & Team (@diva_rose21) Casting: Sandeep Gill & Gaurav Gupta (@sandyg87 @ggpanther) @fdciofficial @gauravguptaofficial โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€” #GauravGupta #NameIsLove #GauravGuptaCouture #ICW2020 #IndiaCoutureWeek #Couture2020 #Runway #FDCI #DigitalFashionWeek #DecodingCouture

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He showcased hid Couture’21 collection, “Name Is Love” at ICW 2020.


He showcased his stellar collection at ICW 2020. “The collection has mix of traditional motifs with abstract artworks enhanced by the age old crafts of India” as FDCI mentioned on the Instagram.

September 19, 2020


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Couture for me, lived within the tactile experience of touch and feel. 2020 however demanded a change, and for this collection we turned to an eternal source of inspiration- nature to lead the way. As we experience the world through the safety of our homes, the oceans continue to churn, the wind continues to blow and the sky still holds her secrets and celebration from sunrise to twilight. Their freedom and lightness is a promise of new beginnings every moment. This collection depicts the weightlessness of the ocean, the caress of the wind, and the cradle of earth as they nurture you in their promise. We encourage you to embrace the present and see beyond through the portals of time manifested in reimagined industrial material and signature polymers. We present to you our Couture 2020 Collection in association with The Fashion Design Council Of India ( @fdciofficial). . Today we the launch of the Amit Aggarwal online store. It is our labour of love and we hope you enjoy it. LIVE NOW! . . Shot by : @artfotostudios Hair and Make Up : @diva_rose21 Models : @sonyrockstar @laxmi_145 @purplethoughtsind #AAOnline #DecodingCouture #AmitAggarwalCouture #Couture #MadeInIndia #IndiaCoutureWeek2020

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He showcased his Couture’21 on ICW 2020. The collection was shot underwater with designer’s clothing that is sculpted to enhance the elegant form of body.


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โ€œEarth may be alive: not as the ancients saw her-a sentient Goddess with a purpose and foresight-but alive like a tree. A tree that quietly exists, never moving except to sway in the wind, yet endlessly conversing with the sunlight and the soil. Using sunlight and water and nutrient minerals to grow and change. But all done so imperceptibly, that to me the old oak tree on the green is the same as it was when I was a child.โ€โ€”James Lovelock Official Jewellery Partner: @ambrusjewels A film by @hormisantonytharakan DOP @studiothirty6_films Editing by Sonu Singh HMU: @gurumakeupart Shoes: RAHUL MISHRA X @oceedeeshoes RAHUL MISHRA X @fizzygoblet Models: @palaksureshgupta @jasmeet.devgan @iammirtawseef @richadave.10 @im.mouli Location Courtesy: Press: @longformgram Jewellerโ€™s PR: @red_door_luxury #StayTuned #LotusPond #RahulMishraCouture #RahulMishra #IndiaCoutureWeek #ICW2020 #DecodingCouture #Ambrus @fdciofficial

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Rahul Mishraย  showcased his collection Festive Couture 2020.. The collection is inspired with the 3E’s – Environment, Employment, Empowerment and aims to look at luxury from the lens of participation and not just consumption.

September 20, Sunday

DOLLY J ( 8 PM )

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โ€œG๐ฎ๐ฅ๐ž๐ง๐š๐š๐ซโ€ – C๐จ๐ฎ๐ญ๐ฎ๐ซ๐ž 2020 ๐ข๐ฌ ๐ง๐จ๐ฐ ๐š๐ฏ๐š๐ข๐ฅ๐š๐›๐ฅ๐ž ๐ข๐ง ๐จ๐ฎ๐ซ D๐ž๐ฅ๐ก๐ข ๐š๐ง๐ M๐ฎ๐ฆ๐›๐š๐ข ๐ฌ๐ญ๐จ๐ซ๐ž๐ฌ . We thank our team: Models: @dayanaerappa @vartikasinghh @sonalisharma29 Photography: @raju.raman Video and creative direction: @ikf_official_ Makeup and Hair: @amanendersidhu Styled By: @tantiamanishaa . Music Courtesy: @jacobgurevitsch for the beautiful track โ€œLovers In Parisโ€ . Jewellery partner @archanaaggarwalofficial #ICW2020 #DecodingCouture #FDCIGoesDigital #dollyjcouture #gulenaar . @wedmegood @weddingsutra @vogue_wedding @shaadisaga @theweddingbrigade @bridalaffairind @zo_wed @thebollywoodclosetusa @shaadiwish @thebridesofindia @thecrimsonbride @wittyvows @wedabout @weddingplz @weddingwireindia @desiclassybrides @southasianbridemagazine @maharaniweddings @theweddingbrigade @theweddinginc

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She showcased her collection ‘Gulenaar’ย  which has a palette with a mix of pastels and jewel tones with intricate handwork silver and gold thread work.

JJ VALAYA ( 9:30 PM)

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Presenting BURSA, our all new Couture collection for the Bridal and Festive season of 2020. Travel with the Royal Nomad to 14th-17th century Turkey and into the palaces and treasures of the Ottoman Sultans. . . . . Film by: @lensencounters Jewellery: @archanaaggarwalofficial Sets: @fernsnpetalsindia Carpets: @obeetee Choreographer: @aparnabahlbedi Stylist: @hoorvi.j.valaya Models: @lakshmirana @richadave.10 @brardaman @aasttha.s @milli.__soni @diganshsehgal @aarshkhann Footwear (Men): @joeshuonline Footwear (Women): @rohanaroradesign . . . . . #jjvalayacouture #indiancouture #bridalcouture #luxury #luxuryfashion #legacy #jjvalaya #valaya #theroyalnomad #style #theworldofvalaya #icw2020 @fdciofficial #Bursa #bursabyjjvalaya

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JJ Valaya showcased his couture collection, ‘Bursa’ at FDCI’s first-ever digital India Couture Week in this season, whilst narrating the Ottoman Saga, revolved around the 3 key silhouettes of Indian weddings and celebrations : The Lehenga, The Sherwani and The Sari.

September 21, Monday


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FDCI @fdciofficial presents the first ever Digital Edition of Couture Week in association with Hindustan Times @hindustantimes Showcasing Couture Collection : S U R K H by @taandonreynu @reynutaandon We thank our team : Styling and Creative Direction: @gautamkalraindia @aparnabahlbedi @aparnabahl @pujankapursharma Photography : @jtulsiani Makeup : @diva_rose21 Jewellery : @purabpaschim Models : @lakshmirana @sonalikasahay @sonyrockstar @vanshika_saxena_ @brardaman @aasttha.s @nisha.yadav.official @hidasiddiqui5 . . . #fdci #ICW #decodingcouture #ICW2020 #fashion #dress #couture #couturedresses #bridal #weddingcouture #bridallehenga #designerlehenga #fashiondesigner #designer #designerdresses

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Collection ‘SURKH’ is crafted with distinctive motifs and has rich hues.


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The Resurgence by Shantanu and Nikhil is an ode to hope, it is the spirit to resurface and recommence our duties to the universe. With an almost spiritual connotation to the capabilities of cyclic existence, the collection celebrates a renewed strength and power to adapt and #RiseAgain . @fdciofficial . Models: @lakshmirana @sonalikasahay @sonalisharma29 @sonyrockstar @irak_boom @bardeep_dhiman Hair & Makeup: @luna_lahkardutt Concept & Direction: Shantanu & Nikhil Cinematography: @neerajhinduja Edited by: @neerajhinduja, Shantanu & Nikhil Production house: @karma__production Location Courtesy: @theroseate . #ShantanuNikhil #ICW2020 #DecodingCouture #DigitalFashion #Resurgence #RiseAgain

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This collection is an ode to hope, it is the spirit to resurface and recommence our duties to the universe. With an almost spiritual connotation to the capabilities of cyclic existence, the collection celebrates a renewed strength & power to adapt and Rise Again.

The events for September 22, Tuesday are scheduled as following-



September 23, Wednesday



The ICW 2020 ends on September 23, Wednesday

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