As the global watch industry sees a surge in demand for personalization, affordability, and modern aesthetics, one Indian watch brand is carving out a space on its terms. Sylvi, a Surat-born direct-to-consumer (D2C) watch company, is proving that luxury watches in India no longer have to be imported or out of reach.
Launched in 2015, Sylvi is more than just a homegrown success story. It is a case study in how modern Indian manufacturing can compete globally by combining craftsmanship, digital innovation, and youth-oriented branding.
Make in India, Make for Gen Z
In a country where foreign watch brands have long held premium status, Sylvi flips the narrative by building every watch in India, without compromising style or functionality. Designed for Millennials and Gen Z (ages 15 to 35), Sylvi speaks the language of today’s young, confident, and connected consumer.
Here’s what makes Sylvi resonate with the modern buyer:
- Design That Speaks Now: From minimalist analogs to bold chronographs, Sylvi’s designs cater to evolving fashion sensibilities—suitable for college, clubs, boardrooms, or business casual.
- Affordable Luxury: While most luxury watchescarry heavy price tags, Sylvi offers value-for-money watches for Gen Z by balancing aesthetic finesse with functional reliability.
- Digital-First Experience: A seamless D2C model ensures that customers can buy their favourite stylish watches onlinewithout middlemen, reducing costs and improving brand-to-customer engagement.
“For us, a watch isn’t just about telling time. It’s a statement of ambition, identity, and individuality.”
— Krushna Ghevariya, Co-founder of Sylvi
Direct-to-Consumer Model: Why It Works
Sylvi has embraced the D2C approach, bypassing traditional retail and relying on strong digital infrastructure and social commerce to reach its audience. This means:
- Better Pricing Transparency
- Faster Product Launch Cycles
- Real-Time Feedback Integration
- Deeper CRM and Community Building
This model has allowed the brand to respond quickly to trends and user demands—whether that’s launching gender-neutral designs, experimenting with automatic and solar movements, or launching feedback-led programs like Certified Imperfect and the Prototype Program.
Strengthening the Backbone: Indian Manufacturing
Unlike many indian watch brands that assemble parts imported from abroad, Sylvi proudly designs and manufactures most components in India, contributing directly to the Make in India vision.
Key Contributions to Indian Manufacturing:
- Employment Generationin Tier-2 cities like Surat
- Skill Development Programsin design, precision tooling, and QC
- Sustainable Production Modelswith low-waste prototypes and recycled materials
- In-house R&Dfor innovation like solar-powered movements
By rooting operations locally, Sylvi has created a new blueprint for a modern indian watch brand, where quality is not a compromise but a competitive edge.
From Wristwear to Identity
Sylvi’s impact goes beyond just sales numbers or digital ads. The brand has slowly become a part of its customers’ identity.
Whether it’s a first job interview, a college farewell, a Holi gift, or a self-reward, Sylvi is present in moments that matter. With collections like:
- FrostAura– Youthful, pastel-dialed watches that blend calm with charm
- MoonStone– Automatic elegance for the bold at heart
- NitroNeon– Sporty and energetic watches for go-getters
Each series is crafted to connect with a specific lifestyle, making Sylvi more than just a watch—it’s a statement.
Looking Ahead: A Brand with Purpose
With ambitious plans for FY 2025–26, including the expansion of its women’s segment, solar-powered watches, and offline experience stores, Sylvi is gearing up to redefine how India—and the world—perceives affordable luxury.
“We’re building not just a product, but a movement. It’s about giving India a brand it can proudly wear and believe in.”
— Ishan Kukadia, Co-Founder, Sylvi