Fenty Beauty has officially welcomed a new global face, announcing YUQI of i-dle as its newest brand ambassador. The move brings together one of the most recognizable beauty brands in the world with a multi-talented artist whose career spans music, television, and fashion across Asia and beyond.
YUQI of i-dle’s brand endorsements
Prior to joining Fenty Beauty, YUQI steadily expanded her presence in brand partnerships across beauty, fashion, and lifestyle sectors. During her trainee years, she worked as a model for the South Korean skincare line Rising Star Cosmetics and later became a beauty brand model for Vivlas in 2019. In 2021, she collaborated with several Chinese brands, including Momenten, Limeflare, and Carslan, before being chosen as the face of Ray-Ban in Greater China. In February 2023, she was also announced as a brand spokesperson for the Chinese cosmetics brand Into You. These partnerships highlighted her adaptability and broad appeal across markets.
Fenty Beauty’s collaboration with YUQI aligns with the brand’s established identity. Since its launch, Fenty Beauty has received international recognition for inclusive advertising that features models of diverse backgrounds and embraces makeup use across gender lines. The brand has consistently positioned itself as a leader in representation within the beauty industry, a reputation reinforced through high-profile campaigns and cultural moments recognized by major publications. By selecting YUQI as its newest ambassador, Fenty Beauty continues that legacy while connecting with a global audience through an artist known for her polished performance skills, strong media presence, and cross-cultural influence.
