India’s leading telecom operator Vi (Vodafone Idea) has launched Vi Finance, a new platform on the Vi App that allows customers to easily access personal loans, fixed deposits, and credit cards. The platform aims to simplify financial management for users by offering a digital-first, paperless, and secure experience.
The company has partnered with Aditya Birla Capital, Upswing Financial Technologies, and Credilio to power the platform’s offerings. Vi Finance builds on the app’s current lifestyle features such as utility payments, entertainment, gaming, and shopping discounts, positioning the Vi App as a one-stop destination for digital lifestyle and finance needs.
Avneesh Khosla, CMO, Vi said, “At Vi, we are committed to bringing convenience to our customers’ lives through digital solutions. By making financial solutions easy, quick, and accessible within the Vi App with Vi Finance, we are enabling customers to take control of their finances without the usual complexities. Our partnerships with trusted financial institutions ensure that every customer can find the right product for their needs. We believe this digital-first, paperless approach will simplify how millions of Indians manage their finances.”
Vi Finance offers the following services:
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Personal Loans: In partnership with Aditya Birla Capital, Vi customers can apply for loans starting at ₹50,000 with interest rates from 10.99% per annum. The process is entirely digital and collateral-free, requiring minimal documentation.
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Fixed Deposits: Through Upswing Financial Technologies, users can invest in FDs starting at ₹1,000 with assured interest of up to 8.4% from various leading banks. All FDs are covered under the Deposit Insurance and Credit Guarantee Corporation up to ₹5 lakh per bank.
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Credit Cards: In collaboration with Credilio, Vi Finance offers access to credit cards from top banks like SBI, Axis Bank, and HDFC. It also provides FD-backed credit cards for customers with limited credit history. Benefits include cashback, discounts, reward points, and EMI options.
Vi Finance is now available on the Vi App, which can be downloaded from the Google Play Store or Apple App Store.
