Shares of PVR INOX Ltd. fell almost 2% in Monday’s trade, dropping to ₹1,080 on NSE, after US President Donald Trump announced a 100% tariff on movies made outside the United States.
While the multiplex operator has limited direct exposure to the American market, the news hit investor sentiment across global entertainment stocks. The move raises concerns over potential barriers to international film distribution and collaborations, sparking a knee-jerk reaction in Indian cinema-related counters.
PVR, India’s largest cinema chain, has previously maintained representation at major global film forums like CinemaCon in the US. Its parent company also has investments linked to the entertainment ecosystem abroad. However, analysts note the tariff is unlikely to materially impact PVR INOX’s operations, which are largely India-focused.
That said, heightened volatility in the stock reflects investor sensitivity to global trade policies, particularly those tied to media and entertainment.
