Shares of D.P. Abhushan Ltd. (NSE: DPABHUSHAN) rose 2.33% to ₹1,455.90 in early trade after the jewellery retailer reported a strong 85% year-on-year (YoY) growth in festive sales during the Navratri and Dussehra 2025 period .

The company achieved a turnover of ₹237 crore across gold, silver, diamond, and other jewellery segments, compared to ₹128.13 crore in the same period last year, reflecting robust demand despite higher gold prices.

In volume terms, gold sales increased 26% YoY to 184.7 kg, up from 146.85 kg in 2024, showing continued customer trust in gold as both an investment and a traditional purchase .

Managing Director Santosh Kataria attributed the strong performance to “the enduring loyalty of our customers and our focus on purity, craftsmanship, and new festive collections.” He added that customer sentiment remains positive heading into the Diwali and wedding season, and the company is focusing on expanding its diamond offerings for sustainable growth .

Founded in 1940, D.P. Abhushan operates 11 showrooms across key cities in Madhya Pradesh and Rajasthan, including Ratlam, Indore, Bhopal, Ujjain, and Udaipur, under its flagship brand D.P. Jewellers .

At the time of writing, shares were trading 2.33% higher at ₹1,455.90, up ₹33.10 from the previous close of ₹1,422.80, extending their recent upward momentum on festive season optimism.

Disclaimer: This article is for informational purposes only and should not be construed as financial advice. Investors are advised to conduct their own due diligence before making investment decisions.