Shares of Vishal Mega Mart traded higher at ₹138.80, up 1.24% today, after Motilal Oswal initiated coverage on the stock with a bullish view, estimating significant upside potential. The brokerage set a target price of ₹215 per share, implying an upside of around 55% from current levels.

Motilal Oswal highlighted Vishal Mega Mart as a key play on rising aspirations in India’s Tier-2 and smaller cities. The company operates 696 stores across 458 locations, catering to nearly a billion middle- and low-income consumers.

Why Motilal Oswal is bullish:

  • Strong presence in Tier-2+ cities with a diversified product mix: Apparel (44%), FMCG and General Merchandise (~28% each).

  • Private brands contribute ~73% of revenues, supporting affordability and better margins.

  • One of the lowest cost structures in the industry, offering a competitive edge against both offline and online peers.

  • Healthy financial outlook: projected FY25–28 revenue/EBITDA/PAT CAGR of ~19%/~20%/~24%.

  • Debt-free balance sheet and robust cash flows, with expected Pre-IND AS operating cash flow of ~₹32,000 crore and free cash flow of ~₹23,000 crore over FY25–28.

Valuation:
Motilal Oswal values Vishal Mega Mart at ~45x Sep’27E pre-IND AS EV/EBITDA, translating to ~69x Sep’27E P/E, and assigns a target price of ₹215 per share.

The stock was last seen trading at ₹138.80, with a market cap of ₹64,728 crore and a P/E ratio of 102.13.