Netflix has announced a 10-for-1 stock split, aiming to make its shares more accessible, particularly for employees who participate in its stock option program. Under the plan, shareholders will receive 10 shares for every one they currently own, with the company stating the move will help “reset the market price of the Company’s common stock to a range that will be more accessible.” The split-adjusted trading is set to begin on November 17.

Netflix shares closed at USD 1,089 on Thursday. If the split were applied at that price, the stock would trade closer to USD 110 per share. Following the announcement, Netflix’s stock initially jumped as much as 3% before paring gains to 1.6% in early Friday trading. Shares briefly gained after-hours but eased back after a Reuters report said Netflix is exploring a bid for Warner Bros Discovery.

This marks Netflix’s third stock split, following a 7-for-1 split in 2015 and a 2-for-1 split in 2004. Since its 2002 IPO, Netflix shares have surged over 100,000%, solidifying its position as one of the most successful growth stories in tech and entertainment.

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