UFO Moviez witnessed a 5% surge in its share price during the opening trade on January 24 following the announcement of a strategic partnership with TSR Films for advertising rights.

As of 10:13 am, the shares were trading 3.88% higher at ₹135.20, indicating positive market sentiment towards the collaboration.

The partnership with TSR Films grants UFO Moviez exclusive advertising screen rights across TSR’s extensive network, encompassing over 403 screens. This move is anticipated to bolster UFO Moviez’s advertising capabilities and expand its reach within the cinema space.

Investors are closely observing the developments stemming from this collaboration, as it unfolds new opportunities for UFO Moviez in the dynamic landscape of film and media advertising.