Shares of Thomas Cook (India) Limited gained nearly 3% on Tuesday, September 30, trading at ₹161.80 on NSE, after the company announced signing a Memorandum of Understanding (MoU) with the Ministry of Tourism (MoT), Government of India.
The agreement, signed in the presence of senior officials including Suman Bery (Vice Chairman, NITI Aayog) and Suresh Gopi (MoS Tourism, Petroleum and Natural Gas), seeks to transform India’s tourism ecosystem through direct, real-time traveller feedback.
Under the MoU, Thomas Cook India will integrate a co-branded feedback form across its platforms to capture insights on cleanliness, safety, accessibility, service standards, and overall visitor experience. This initiative will remain valid for three years and aims to help the Ministry identify high-performing destinations while upgrading infrastructure at key tourist hubs.
Suman Billa, Additional Secretary, Ministry of Tourism, said the initiative will “use real-time feedback as a foundation to promote destinations that provide great experiences.” Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook India, added that the company’s vast reach will provide authentic data to support the government’s efforts in improving quality, safety, and sustainability of tourism offerings.
