Shares of food delivery and quick-commerce players Swiggy (Eternal) and Zomato are likely to be in focus today after CNBC-TV18 reported that Zepto is set to file its confidential Draft Red Herring Prospectus (DRHP) today, formally kicking off its plan to go public.
According to the report, the quick-commerce startup — backed by several large global and domestic investors — is preparing for one of the most closely watched IPOs in India’s internet space. The development comes at a time when the quick-commerce market has rapidly consolidated into what industry observers describe as a three-horse race between Blinkit (owned by Zomato), Swiggy Instamart and Zepto, with global players like Amazon choosing to stay measured and focus on a broader assortment-led strategy instead.
Zepto’s filing is expected to intensify competitive sentiment in the listed market, where Zomato is now heavily dependent on Blinkit for incremental growth while Swiggy prepares for its own listing. Investors will track disclosures in Zepto’s DRHP to gauge unit economics, city-level profitability, dark-store expansion, and path to breakeven, all of which have become crucial metrics after Blinkit turned contribution-positive.
Market analysts say Zepto’s entry into the public markets could reshape valuation benchmarks across the quick-commerce ecosystem and indirectly influence the way investors price leadership, profitability visibility and long-term cash burn in the sector.
Swiggy and Zomato shares could see heightened activity as traders anticipate competitive commentary and financial comparisons once Zepto’s DRHP details emerge.
