Shares of RedTape Ltd climbed 1.90% to Rs 133.77 on Tuesday, October 29, following the company’s announcement of a new product launch. The lifestyle brand unveiled its sunglasses collection under the apparel and accessories category, with the official launch date recorded as October 28, 2025.
Corporate Filing Details
In its filing to the BSE and NSE, RedTape stated that the new sunglasses range marks the brand’s latest addition to its growing fashion and lifestyle portfolio. The product is aimed at the domestic market, and the company confirmed that it has no international rollout planned at this stage.
According to the disclosure made under Regulation 30 of SEBI’s Listing Obligations and Disclosure Requirements (LODR), the new launch aligns with the company’s strategy to diversify within the Apparel & Accessories segment, complementing its existing footwear and clothing lines.
Market Reaction
The stock gained nearly 2% in early trade, rising from its previous close of Rs 131.28 to an intraday high of Rs 135.30. As of 9:55 AM, shares were trading at Rs 133.77, up Rs 2.49 on the NSE.
RedTape currently commands a market capitalization of Rs 73.95 billion, with a P/E ratio of 41.54 and a dividend yield of 0.37%. Over the past year, the stock has moved within a range of Rs 119.51 to Rs 245.00, reflecting investor interest in the company’s brand expansion initiatives.
Conclusion
The launch of RedTape’s new sunglasses line reinforces its push into broader lifestyle and fashion categories. As the company continues expanding within the apparel and accessories space, the domestic-focused rollout marks another strategic step in diversifying its product offerings.
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