RateGain, a leading travel technology company, saw its shares jump over 8% following the announcement of its acquisition of Sojern, a US-based AI-powered travel marketing and guest engagement platform, for USD 250 million. The deal will be executed through RateGain’s newly formed subsidiary, RateGain Merger Sub, Inc. As of 11:29 AM, the shares were trading 8.20% higher at Rs 697.60.
Founded in 2007, Sojern has made a mark in the travel technology sector by providing hotels and hospitality players with AI-driven solutions for marketing, audience targeting, multichannel activation, and guest experience. In 2024, Sojern reported revenues of USD 172.2 million, reflecting steady growth over the past three years.
This acquisition aligns with RateGain’s AI-first strategy, aiming to combine Sojern’s demand-generation capabilities with RateGain’s existing tools in distribution, analytics, and revenue optimization. The unified platform is expected to help hotels and travel businesses acquire, engage, and retain guests, while also driving revenue growth.
To fund the acquisition, RateGain has approved additional investments into its wholly-owned subsidiary, RateGain UK, and will provide a corporate guarantee of up to USD 150 million for loan facilities supporting the deal.
The transaction is subject to regulatory approvals, including anti-trust clearance in the United States (HSR filing), with completion expected within the next 45 to 90 days.
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