Radico Khaitan Ltd., one of India’s leading IMFL (Indian Made Foreign Liquor) companies, has announced the inclusion of its premium Royal Ranthambore Whisky in the Canteen Stores Department (CSD) market. This strategic move is expected to drive brand growth and strengthen the company’s position in India’s premium spirits sector.
Since its 2021 launch, Royal Ranthambore Whisky has gained strong consumer demand, reflecting the increasing preference for premium Indian spirits. Radico Khaitan has been actively capitalizing on India’s premiumization trend, with its luxury and semi-luxury brands contributing ₹100 crore in Q3 FY25 and ₹250 crore in 9M FY25. The company anticipates crossing ₹500 crore in net sales by FY26.
Radico Khaitan already has an established luxury portfolio in the CSD segment, including Rampur Indian Single Malt Whisky and Jaisalmer Indian Craft Gin, both of which have witnessed strong traction. The blended scotch whisky category in CSD currently exceeds 10 lakh cases annually, and the company aims to capture a 10% market share within the next year.
Managing Director Abhishek Khaitan emphasized the growth momentum, stating:
“Royal Ranthambore has recorded strong growth over the last two years, and its entry into CSD will further accelerate this momentum. This expansion aligns with our vision to strengthen our luxury and semi-luxury brand portfolio and cater to evolving consumer preferences.”
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