Nazara Technologies Ltd. saw a 2% surge in its stock price following the launch of “gCommerce,” an innovative in-game monetization platform in collaboration with Open Network for Digital Commerce (ONDC). This new platform integrates e-commerce seamlessly into mobile games, enabling developers to boost revenue streams.
Designed to tackle the common challenges of low in-app purchase (IAP) conversion rates and underperforming ad revenues, gCommerce offers Indian game developers an opportunity to earn affiliate commissions on successful transactions made by players. With India’s growing e-commerce market, this integration promises scalable revenue potential, providing developers with an alternative and lucrative monetization strategy.
As of 10:49 am, Nazara Technologies shares were trading 1.93% higher at Rs 899.00 on the NSE.
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