Mahindra & Mahindra on Wednesday, May 20, announced the appointment of Purnima Lamba as Chief Brand Officer with effect from September 1, 2026. She will also form part of the company’s senior management team.
According to the company’s exchange filing, the appointment was made under Regulation 30 of SEBI Listing Regulations.
Mahindra said Purnima Lamba will lead the group’s corporate brand and communications strategy, oversee brand consistency across business verticals and drive initiatives aimed at strengthening Mahindra’s brand presence across traditional and digital ecosystems.
Lamba joins Mahindra Group after nearly 25 years at Unilever, where she held senior leadership roles across India, the UK and the Netherlands. The company said she has experience in brand strategy, digital media models and tech enabled consumer experiences.
She holds BSc and MSc degrees in Management from the London School of Economics and Political Science.
Commenting on the appointment, Mahindra Group CEO and MD Anish Shah said Purnima Lamba’s global experience, strategic thinking and consumer insight would help further strengthen the Mahindra brand narrative.