Shares of Jubilant FoodWorks Ltd fell 4.94% to ₹637.75 on Friday, despite positive coverage from brokerage firms Morgan Stanley and Jefferies, which reiterated their bullish stance on the stock.

Brokerage Views and Growth Strategy

Morgan Stanley maintained its ‘overweight’ rating on Jubilant FoodWorks with a target price of ₹781, highlighting the company’s technological integration across sourcing, supply chain, network expansion, store efficiency, app management, and delivery. The brokerage emphasized that the company’s digital transformation would secure higher growth and ensure a competitive edge in the food service industry.

Similarly, Jefferies maintained a ‘buy’ rating on the stock with a target price of ₹1,000, citing Jubilant’s “Be Bold” strategy, which reflects its aggressive growth mindset. The brokerage noted that AI-driven store innovations and digital adoption were key differentiators. Jefferies added that while margin guidance might fall short of some expectations, it remains optimistic about long-term growth scalability and profitability.

Stock Performance and Market Cap

On February 27, Jubilant FoodWorks’ share price closed at ₹670.90, down 1.61%. Despite brokerage optimism, cautious investor sentiment has kept the stock under pressure. As of 9:40 AM on February 28, the stock traded at ₹637.75, down 4.94%, with a day’s range of ₹630.60 – ₹659.25. Jubilant FoodWorks has a market capitalization of ₹419.22 billion, a P/E ratio of 113.74, and an average volume of 1.97 million shares.

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